Jess Fregni-Guerra

Brooklyn, New York jess.fregni@gmail.com LinkedIn

Senior marketing and content leader with 10+ years building and scaling digital marketing functions for mission-driven organizations. Proven track record owning end-to-end content strategy, brand voice, and multi-channel execution — from organic growth to long-form editorial — while leading teams and driving measurable results. Known for translating complex ideas into compelling narratives and turning strategic vision into operational reality.

Experience

Ownership Works

New York, NY

Principal, Marketing & Communications

Aug 2024 – Present

Manager, Content & Communications

June 2023 – Aug 2024
  • – Serve as operational lead of the digital marketing function, managing a team of 2 and a network of freelancers and vendors — owning social, email, and website end-to-end.
  • – Built the organization's marketing and content infrastructure from scratch: established brand voice, editorial standards, messaging frameworks, workflows, and KPIs.
  • – Developed and executed the first cohesive organic growth strategy across web, email, and social, driving +190% LinkedIn follower growth, more than 2.5× email subscriber growth, and 45% growth in web traffic.
  • – Lead all content strategy and production, including long-form reports, op-eds, partner spotlights, video, and executive thought leadership.
  • – Developed partner-facing messaging toolkits and content support to enable client organizations and funders to communicate effectively about shared ownership.
  • – Translate complex financial and workforce concepts into compelling narratives for business, investor, and policy audiences.
  • – Support reputation management, rapid response, and media strategy in partnership with senior leadership.

Teach For America

New York, NY

Director of Editorial

2020 – 2023

Director of Copywriting

2018 – 2020
  • – Produced digital journalistic articles and essays on topics related to K–12 education; wrote and/or edited 30+ original editorial packages since the founding of One Day Studios in 2020.
  • – Drove website traffic performance metrics and increased the conversion of readers into TFA corps applicants; contributed to 57% growth in unique sessions, 54% rise in new visitors, and 60% increase in return visitors for One Day Digital Magazine.
  • – Supported Teach For America's 2018 website rebranding and overhaul as one of the lead copywriters.
  • – Executed TFA's 2019 "Alumni and Staff Challenge" donor campaign as lead copywriter, increasing alumni participation by 13% and generating $2.5 million in funds. Awarded "Outstanding Online Fundraising Campaign" by the .ORG Impact Awards.
  • – Coordinated TFA's spring 2020 "Direct-to-Community Giving" COVID-19 response campaign as lead copywriter, quickly raising $123,000 in emergency financial support for teachers.

Morgan & Morgan

Brooklyn, NY

Sr. Content Writer

2016 – 2018
  • – Overhauled Morgan & Morgan's 100+ practice area landing pages, location landing pages, and sub-pages as lead writer, improving SEO rankings and achieving client-conversion rate goals.
  • – Managed the content calendar by pitching and executing digital content campaigns related to pertinent public and health observances, breaking news, and additional research.
  • – Maintained high-quality standard of digital content by proofreading and copy editing junior writers and freelancers, maintaining consistent brand voice per internal style guide.

AOL

New York, NY

Content Editor

2013 – 2016
  • – Assisted with project assignment, management, and training of junior members on the New York City team.
  • – Wrote and edited headlines, descriptions, and metadata for videos published by AOL On Network's premium partners, per the Associated Press Stylebook and internal style guide.

Education

SUNY Stony Brook

Bachelor of Arts

2012

Skills

Digital marketing strategy and leadership, multi-channel campaign management (web, email, social, video), content strategy, brand and messaging development, brand journalism, copywriting, editing, executive ghostwriting, executive communications and thought leadership, crisis communications, earned media strategy, SEO, GEO, and analytics, cross-functional stakeholder management, vendor management, people management, project management, AI-assisted content workflows, HTML/CSS

Tools

Microsoft 365, WordPress, Drupal, Google Analytics, GA4, Salesforce & Pardot, Airtable, JIRA, Workfront, Asana, Trello, Canva, Adobe Creative Suite, Mailchimp, Hootsuite, LinkedIn Analytics, Claude, ChatGPT, Perplexity

Certifications

  • Nonprofit Skills® for Leaders: Nonprofit Communications

    MindEdge Learning · 2025

  • Italian Language Certification — Level B1

    Università per Stranieri di Siena · 2024

  • ACES Certification in Editing

    Poynter · 2023

Awards

  • Outstanding Online Fundraising Campaign

    The .ORG Impact Awards · 2019

    Teach For America