Content that inspires. Systems that last.

Content strategist · Editorial director · Brand storyteller · Marketing operations leader

I'm a NYC-based senior content and marketing leader with 10+ years in copywriting and editorial, now focused on the systems, operations, and strategy that bring it all together — brand voice and standards, content strategy, and marketing operations for mission-driven organizations.

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Jess Fregni-Guerra

About

Building the systems behind the story.

Whether I'm writing or running the systems behind the writing, I bring the same thing: order, clarity, and a strong point of view on what good storytelling looks like — and what it takes to move an audience.

Currently Principal of Marketing & Communications at Ownership Works, a nonprofit building wealth through employee ownership, where I serve as operational lead of digital marketing channels.

When I'm not working, you'll find me doing my favorite things that also bring together the best of creativity and methodology: cooking and sewing!

Expertise

  • Content Strategy & Editorial
  • Brand Voice & Messaging
  • Multi-Channel Campaign Management
  • Marketing Operations
  • Copywriting & Editing
  • Organic Growth (Web, Email, Social)
  • Executive Thought Leadership
  • People Management
  • SEO & GEO
  • B2B Marketing
  • DTC Marketing
  • Executive Communications
  • Internal Communications

Projects

Standout work

Work that moved the needle.

01

Ownership Works Digital Marketing

Content & Marketing Operations · 2023–2025

As interim team lead between 2023 and 2025, I built the organization's marketing function from the ground up — brand voice, editorial calendar and standards, messaging frameworks, workflows, and KPIs. Drove +190% LinkedIn follower growth, 2.5× email subscriber growth, and 45% increase in web traffic through the organization's first organic growth strategy across web, email, and social.

  • Content Strategy
  • Brand Voice
  • Organic Growth
  • Email
  • Social
02

2026 Event Content Series

2026 Event Content Series · Ownership Works · 2026

End-to-end conception and launch of Ownership Works' first original video content series — capturing 20+ short-form interviews with investors, company leaders, and employee-owners at the 2026 Spring Convening. This series allows O.W.'s most influential champions to speak directly to their peers, encouraging them to adopt employee ownership. This new series is already seeing strong social engagement and spurring new opportunities with partners.

  • Content Production
  • Video Strategy
  • Social
  • Event Content
03

One Day Digital Magazine

Long-Form Editorial · Teach For America · 2020–2023

Contributed to editorial strategy and production as one of the senior editors for One Day Studios, TFA's digital journalism platform covering K–12 education equity. Produced 30+ original editorial packages and contributed to 57% growth in unique sessions, 54% rise in new visitors, and 60% increase in return visitors through innovative storytelling and SEO.

  • Editorial
  • Digital Journalism
  • SEO
  • Content Production
04

Award-Winning Donor Campaign

Campaign Copywriting · Teach For America · 2019

Lead copywriter for Teach For America's 2019 "Alumni and Staff Giving Challenge." The campaign featured a donation match that doubled the impact of alumni donations, increasing alumni participation by 13% and generating $2.5 million in total funds (over $1 million in alumni donations, exceeding campaign goal). Recognized with the 2019 Outstanding Online Fundraising Campaign award by the .ORG Impact Awards.

  • Fundraising
  • Copywriting
  • Campaign Strategy
  • .ORG Award
05

Teach For America "The Key" Monthly Giving Society

Brand Copywriting · Teach For America · 2022–2023

Conceptualized and launched the brand identity for Teach For America's first-ever monthly giving society — naming it "The Key" to position small-dollar donors as essential to the mission. Developed the full copy suite across web, email, and collateral through cross-functional collaboration with Development and Design.

  • Brand Naming
  • Copywriting
  • Fundraising
  • Monthly Giving
06

Morgan & Morgan SEO Overhaul

Copywriting & SEO · 2016–2018

Overhauled 100+ practice area and location landing pages for America's largest personal injury law firm, improving search engine rankings and client conversion rates. Executed the content calendar and mentored junior writers, maintaining a consistent brand voice across a high-volume content operation.

  • SEO
  • Content Strategy
  • Copywriting
  • Brand Voice

Portfolio

Featured content

A selection of my favorite content I've written, edited, and produced.

"The Best Thing I Ever Did" — O.W. Brand Video Video

Project Lead & Creative Producer

"The Best Thing I Ever Did" — O.W. Brand Video

Client-side producer of Ownership Works' 2026 marquee brand video — a centerpiece of our renewals campaign to inspire partners to recommit to the employee ownership movement. Managed creative direction, vendor partnership, and an end-to-end production schedule.

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2025 Ownership Works Impact Report Report

Lead Writer & Editor

2025 Ownership Works Impact Report

End-to-end production of the organization's flagship annual report — narrative framing, partner spotlights, data storytelling, and editorial oversight.

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O.W. 2025 Giving Tuesday Campaign Campaign

Campaign Lead

O.W. 2025 Giving Tuesday Campaign

Led Ownership Works' most successful Giving Tuesday fundraising campaign to date — pairing proprietary brand illustrations with a compelling impact story ($1 donated = $150 in worker wealth) to drive nearly six figures in individual donations from one email and three social posts over two days.

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Students Combat Air Pollution in 'Asthma Alley' (2022) Brand Journalism

Writer & Editor

Students Combat Air Pollution in 'Asthma Alley' (2022)

Reported and wrote a feature on Bronx students organizing against air pollution in one of America's most polluted zip codes — grounding a complex environmental and public health story in the voices of the young people living it.

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Students and Families Need Long-Term Solutions to the Homework Gap (2022) Brand Journalism

Writer & Editor

Students and Families Need Long-Term Solutions to the Homework Gap (2022)

Investigated the broadband gap's impact on NYC students and families, translating infrastructure policy and data into a human-centered story about educational equity in the digital age.

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TFA COVID-19 Direct to Community Response Email Copywriting

Lead Copywriter

TFA COVID-19 Direct to Community Response

Rapid-response emailing fundraising campaign raising $120,000+ in emergency financial support for teachers' requests for groceries, tablets, books, and other supplies that their students needed.

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Keith Mitnik Microsite Website Copywriting

Copywriter & Brand Strategist

Keith Mitnik Microsite

Led web copy for the personal site of Keith Mitnik, Morgan & Morgan's renowned senior trial counsel and self-styled "Defense's Worst Nightmare." Developed copy to highlight his landmark verdicts and showcase his executive brand and thought leadership through podcasts, videos, and textbooks.

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Contact

Let's make something good.

Open to new opportunities, collaborations, and conversations. Whether you have a role in mind or just want to connect — reach out. Case studies available upon request.

jess.fregni@gmail.com

Looking for freelance content support? See my freelance & consulting work.